Reading Between the Lines (What Customers Don’t Say)

Reading Between the Lines (What Customers Don’t Say)

Purpose of This Lesson

To help you interpret signals, not just words.

The Difference Between Words and Meaning

Customers rarely say:

• “We are afraid”
• “We don’t trust this yet”
• “We lack authority”

Instead, they say:

• “Let’s think about it”
• “We need internal alignment”
• “Send more details”

Your job is to interpret, not argue.

Common Hidden Meanings