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Handling Questions During the Demo

Purpose of This Lesson

To maintain control without being defensive.

6.1 The Right Way to Answer Questions

When asked a question:

  1. Acknowledge it
  2. Link it to pain
  3. Answer briefly
  4. Return to flow

Example:

“Yes, TFAM supports that. I’ll show you how this connects to audit traceability.”

6.2 When to Park Questions

If a question:

  • Is technical
  • Is not relevant to pain
  • Pulls focus away

Say:

“Good question. Let’s note it and revisit after the main flow.”

This keeps control politely.

Knowledge Check

Parking questions is about:

Correct answer: Maintaining demo focus

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