Messaging by Persona

Purpose of This Lesson

To prevent you from using the wrong language with the wrong person.

5.1 CFO Messaging (Expanded)

What the CFO Is Thinking (Often Unsaid):

• “Are these assets real?”
• “Will this come back in the audit?”
• “Who will be blamed if something is wrong?”

Correct TFAM Messaging:

• Emphasize control
• Emphasize evidence
• Emphasize predictability

Avoid:

• Technical architecture
• RFID tag types
• Mobile app details

5.2 Operations Messaging (Expanded)

Operations Pain:

• Missing equipment
• Blame culture
• Inefficient processes

Correct TFAM Messaging:

• Asset responsibility
• Faster access
• Less firefighting

5.3 Internal Audit Messaging (Expanded)

Audit Reality:

• They do not want excuses
• They want proof
• They want repeatable control

Correct TFAM Messaging:

• Audit trails
• Time-stamped evidence
• Reduced repeat findings