Preparing a TFAM Demo (Before the Meeting)

Preparing a TFAM Demo (Before the Meeting)

Purpose of This Lesson

To ensure the demo is intentional, not improvised.

3.1 The Golden Rule of TFAM Demos

Never demo TFAM without discovery.

If discovery was weak:

• Demo will be generic
• Price objections will dominate
• Decision will be delayed

3.2 Demo Preparation Checklist (Mandatory)

Before any demo, you must know:

• Customer industry
• Number of assets
• Audit or operational pain
• Who is attending
• Their role (finance, ops, audit, IT)

If you don’t know these, delay the demo.

3.3 Define the Demo Objective

Every demo must answer one main question, for example:

• “Can we trust our asset data?”
• “Can we reduce audit stress?”
• “Can we control asset movement?”

If you cannot define the objective in one sentence, the demo is not ready.

A demo without a clear objective will lead to:

Confusion and price focus